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Beauty Industry

Skincare Line Signs Singer

Colbie Caillat signed a multi-year agreement with Lily.B Skincare.

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By: Jamie Matusow

Editor-in-Chief

Lily.B Skincare, a line of simple, natural skin care products, has selected Grammy Award-winning, singer-song writer, Colbie Caillat as its brand ambassador. Caillat signed a multi-year agreement with Lily.B Skincare to promote its line of skin care products, which currently consists of the Essential 5 Collection. She is best known for her natural, California beauty and her hit songs Bubbly and her current chart topping single, Brighter than the Sun. Caillat will be co-headlining a 50-city, summer concert tour with Gavin DeGraw, kicking off May 25.

“We are thrilled to have Colbie on the Lily.B team,” says Lily.B Founder, Liz Bishop. “Her amazing talent, energy, and lifestyle make her the perfect partner as we continue to grow the Lily.B brand.”

“I am so excited to be partnering with Lily.B Skincare as its spokesperson,” says Caillat. “Life is busy and complicated, so my skin care can’t be. The Lily.B line is simple, made of natural ingredients, without the use of parabens, dyes or fragrances. And I really love that they don’t test on animals.”

The three-step regimen created for women of all skin types features products that formulated to cleanse, nourish and protect the skin. The Essential 5 Collection consists of: rose hip infused Facial Wash, red tea defense booster Hydrating Serum, multi-action rescue Ultra Eye Cream, 24/7 defense Daily Moisturizer, and botanical rich protection SPF 30 Ultra Defense.


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